Startups typically have small teams and need to quickly establish their brand, grow their customer base and generate revenue – all without investing in costly marketing campaigns. While there’s no doubt that social media should be part of every startup’s arsenal, the way you use this medium can determine the failure or success of your marketing program.

We’ll discuss how to effectively develop and deploy social media strategies during the accelerated development loops that most startups inhabit. Specifically, we’ll cover:

• Developing a social media plan that supports your business plan.
• Defining your audiences and understanding how and when to engage them.
• Integrating social media seamlessly into your marketing mix.
• Finding the right agency and/or internal resource.
• Setting metrics and finding the right tools to measure and analyze campaigns.

You’ll hear from panelists with expertise in entrepreneurial social media who will speak based on their experience employing social media inside some of Atlanta’s best known startups.

Moderator:

Laura Nolte, Principal – Green Theory

Panelists:

Adam Rice, Co-Founder – Looxii

Dave Williams, Co-Founder & CEO – BLiNQ Media

Jeremy Porter, Founder – Journalistics

Lance Weatherby, Startup Catalyst – ATDC at Georgia Tech

Nicole Jayne, Social Media Manager – Scoutmob