9:00am – 9:30am – Registration and networking

9:30am – 11:00am – Hit the Road: 2nd Gen Content for Travel/Tourism/Hospitality Companies

Panel discussion: Keeping content fresh & compelling – how much, how often, how personal, and how to supplement.

The genesis for this idea was wondering how, if every service-related company is writing destination-

based content to use on Twitter, to both set yourself apart and avoid reinventing the wheel. What is

2nd generation content development for the travel/tourism/hospitality business? How can you maximize multiple locations without being redundant (or too micro)? How do you scale?

Panelists:

Russell Sauve, The Fox Theatre

Michael Erickson, Fifth Group Restaurants

Nick Ayres, Intercontinental Hotels Group

Jen Miller, Delta

Georgia Aquarium Representative, TBA

11:00am – 12:00pm – Table Talk: Social Media Tips and Tricks

After the panel discussion, the group will break out and discuss/workshop favorite tips and tricks for

using social media in their businesses, with help from the panelists.